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Mass Communication & Journalism

Mass communication is "the process by which a person, group of people, or large organization creates a message and transmits it through some type of medium to a large, anonymous, heterogenous audience." Mass communication is regularly associated with media influence or media effects, and media studies. Mass communication is a branch of social science that falls under the larger umbrella of communication studies or communication.

The history of communication moves from prehistoric forms of art and writing through modern communication methods such as the internet. Mass communication fits in when humans began to be able to transmit messages from a single source to multiple receivers. Mass communication has moved from theories such as the hypodermic needle model (or magic bullet theory) through more modern theories such as computer mediated communication..............................




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